Description
The strength of the HTC Magic lies in the capability of the applications and Android operating system. People want leading technology, but have to understand it on their terms.
The platform, or Wish Factory extends from an online campaign site, to social media, mobile, retail, outdoor and a street event.
The Wish Factory opens up from being broadcast-only to being two way, where people can add their own wishes to online ads. What would they wish their mobile did?
At the end of the first phase, we build the application to answer one of the most popular wishes. Completing the 'you asked for this, so we built it for you' equation.
"The Wish Factory was the best launch for the HTC Magic in Europe"
- HTC Marketing
