Scrabble Battle: Holland vs Belgium

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Description

Forget the Olympics. The World Cup is so 2006. Today's most exciting international sport, pitting nation against nation - is Scrabble Battle.

Challange

Scrabble wanted to take their iconic game online and reach a new audience of social networkers and digital natives. We created a campaign where existing online behaviours such as status updates could be turned into a huge viral game of Scrabble.

Honor

Shortlisted in Dutch Spin Awards 2009
'Best Online Campaign' & 'Best Gaming Concept'

Quick facts

Client	Hasbro
Agency	Marvellous
My role	Creative, Lead designer, Interaction designer
Team	Thea Frost (Strategy) Savvas Constantinides (TD) Dickon Langdon (CD)
Identity	Logo design
Year	2009-2010


E-mail	magnus.hallsten@gmail.com
Skype	magnus.hallsten
Robo	robo.to/magnushallsten

Scrabble Battle: Holland vs Belgium

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Description

Forget the Olympics. The World Cup is so 2006. Today's most exciting international sport, pitting nation against nation - is Scrabble Battle.

Challange

Scrabble wanted to take their iconic game online and reach a new audience of social networkers and digital natives. We created a campaign where existing online behaviours such as status updates could be turned into a huge viral game of Scrabble.

Honor

Shortlisted in Dutch Spin Awards 2009
'Best Online Campaign' & 'Best Gaming Concept'

Quick facts

Client

Hasbro

Agency

Marvellous

My role

Creative, Lead designer, Interaction designer

Team

Thea Frost (Strategy)
Savvas Constantinides (TD)
Dickon Langdon (CD)

Identity

Logo design

Year

2009-2010

Liked this? Share it with the world

Let's talk

Please don't hesitate to contact me if you have any questions, comments or messages. I'll try to respond as quickly as possible.

E-mail

Skype

magnus.hallsten

Robo

Follow me on twitter

At a glance

I've lived in,

Stockholm, London & New York

My tea preference is,

milk, half sugar.

I have more than,

4 years of studying communication under my belt.

Apart from my job - I also love,

sailing, fishing and skiing.

Scrabble Battle: Holland vs Belgium

Content on this page requires a newer version of Adobe Flash Player.

Description

Forget the Olympics. The World Cup is so 2006. Today's most exciting international sport, pitting nation against nation - is Scrabble Battle.

Challange

Scrabble wanted to take their iconic game online and reach a new audience of social networkers and digital natives. We created a campaign where existing online behaviours such as status updates could be turned into a huge viral game of Scrabble.

Honor

Shortlisted in Dutch Spin Awards 2009 'Best Online Campaign' & 'Best Gaming Concept'

Quick facts

Client

Hasbro

Agency

Marvellous

My role

Creative, Lead designer, Interaction designer

Team

Thea Frost (Strategy) Savvas Constantinides (TD) Dickon Langdon (CD)

Identity

Logo design

Year

2009-2010

Liked this? Share it with the world

Let's talk

Please don't hesitate to contact me if you have any questions, comments or messages. I'll try to respond as quickly as possible.

E-mail

Skype

magnus.hallsten

Robo

Follow me on twitter

At a glance

I've lived in,

Stockholm, London & New York

My tea preference is,

milk, half sugar.

I have more than,

4 years of studying communication under my belt.

Apart from my job - I also love,

sailing, fishing and skiing.

Shortlisted in Dutch Spin Awards 2009
'Best Online Campaign' & 'Best Gaming Concept'

Thea Frost (Strategy)
Savvas Constantinides (TD)
Dickon Langdon (CD)